Mycoverse
A rave that features synth music that purely originates from mushrooms.
+ Event branding
+ Creative strategy
+ Audience research
+ Illustration+ Copywriting
+ Web presenceQuestion
How can branding create mainstream appeal to something as niche as mushroom music?
Insight
Understanding rave: At first glance, music raves tend to get a bad rap for their loud music and trippy aesthetics. But those who live and breathe rave beg to differ as it isn’t just an event, but a lifestyle. The rave scene is known for its strong community values underscored by its ethos for love and acceptance.
Embracing nature: Music is known to be a force of unification as it is a universal language of humanity. Mushroom music takes this concept further by suggesting that music can further connect humankind to Mother Nature.
Bridging disparate ideas: Because this is a novel music genre, a connection must be made to a well-known trend to build familiarity and increase the adoption of this style.
Response
Mycoverse is a 3-day rave event that brings an intergalactic music experience composed of the bioelectric waves of mushrooms. Inspired by the early 2010s EDM era and the synth scene, Mycoverse utilizes an extraterrestrial vibrancy to create excitement for the invigorating world of mushroom music.
Concert Set Design
Physical collateral: admission wrist brand, stickers, and water bottle.
Physical Collateral: T-shirt
Website Landing Page