Taylor’s Closet
A digital platform that offers lovingly tailored baby clothes delivered to your door.
+ UX & UI
+ In-depth research
+ Wireframe
+ Illustration+ Copywriting
+ Figma
+ Photo retouchingQuestion
How can we eliminate wasteful consumption in the baby clothes market without sacrificing the convenience that parents seek?
Insight
Parental stress: When caring for a newborn, parents have a laundry list of considerations. With only 24 hours in a day, parents seek dependable solutions to cut the stress and time that it takes to shop so that they can focus on their bundles of joy.
Style over substance: The baby clothes market is saturated with items that focus on aesthetics over comfort. These items are thrown away at a fast rate causing parents to quickly cycle through clothing.
Rapid textile waste: Babies grow at a rapid pace which not only causes parents to spend a fortune constantly renewing their child’s closet, but it also contributes to over 200,000 tonnes of clothing in landfills.
Response
Taylor’s closet is a digital one-stop-shop for every parent’s baby clothes needs. With clothes that are tailored to perfect fit, parents have full control over every aspect of the garment–from materiality to style. Parents can feel at ease that their baby has a dependable closet filled with clothes that are safe and snuggle-worthy. With functions like the size-up exchange and garment recycling, worn baby clothes stay out of landfills for good.
