Egal
A digital platform exposing labor trafficking through data and journalism.
+ UX & UI
+ Digital interface design
+ Design-for-good
+ Public outreach+ Storyboarding
+ Motion design
+ Video editingQuestion
How can digital interfaces be used to create public awareness of a complex social issue?
Insight
Accessible information delivery: When communicating to such a broad audience, the main concern speaking varying levels of knowledge. Careful considerations must be made in visual and written communication to make complex information digestible without speaking down to/demeaning one’s intelligence.
Data for good: Statistics is a concrete and unbiased method of information communication, and if done well, has great potential to create a lasting impact on its viewers.
Thoughtful interface: Great sensitivity to the functionalities of the interface must be exercised not only to serve the purpose of creating public awareness but also to create opportunities for further good through actionable tasks and victim-support resources.
Response
Egal, short for “egalitarian,” is a web presence that draws attention to the human rights violation of labor trafficking. Through provocative data design, infographics, and personable journalism, Egal seeks to make such a complex issue accessible to light public outrage and inspire positive change. Furthermore, Egal’s dynamic advertising campaign employs motion graphics to take advantage of content virality on social media to generate buzz for the topic at hand.
Interactive Website Prototype
Infographic Design: Geography of Impact
Infographic Design: Summary
Infographic Design: Noting the Signs
Advertisement
Generate knowledge about the brand and create buzz about the topic through data delivery and visual storytelling
45-Second Introduction Placement
Benefit Communication: Egal is here to educate and keep you updated on this distressing issue
Create an interpersonal connection between the user and victim to the human desire to lend help and offer aid.
1-Minute Interview Facebook Placement
Benefits Communication: Egal is an awareness-centered organization built upon human compassion and honest journalism.
Quick facts that is speedy for users to consume and generate shock for presented statistic of the issue.
30-Second Instagram Story Placement
Benefits Communication: Egal heavily uses data to make the topic easier and more impactful to understand.