Tropicoco
A line of cacao-based snacks that nurtures adventurous eaters with tropical flavors.
+ Packaging design
+ Creative strategy
+ Audience research
+ Illustration+ Copywriting
+ BrandingQuestion
Can chocolate be reimagined to be positioned as a healthy snack for kids?
Insight
Rethinking chocolate: Chocolate often gets a bad rap due to the high sugar content that mainstream candies tend to have. But when isolating cacao as an ingredient, it is packed with nutritious benefits that can promote health without sacrificing yum.
Adventure at first bite: Toddlers are not in shortage of yummy snack options, but there are a few brands that offer unique flavors for children to explore the range that the fruit world has.
Kid-loved, parent-approved: snacks can be fickle as a duo audience must be considered. Though children are the main consumer, parents are the main proprietor of these products so products must understand how to serve both of these needs.
Response
Tropicoco is a cacao-based snack aimed at children ages 3-5. This snack is not only packed with parent-approved nutrients but also daringly introduces bold fruity flavors of the tropics. By offering snacks packed with exotic ingredients, children are encouraged to explore new horizons of flavors and be taste bud explorers.
Single Pack
Purpose: driving conversion from new users by offering a low-commitment purchase option to sample from.
Channels of delivery: check-out countertops/areas for easy accessibility and fuss-free pickup.
Multi-pack
Purpose: Creating retail convenience to serve small to mid-size households.
Channel of delivery: chain grocery stores where parents pickup weekly supplies such as Target, Walmart, Wegmans, or Aldi’s.
Variety Pack
Purpose: Serve large households and events/gatherings through bulk-buying options.
Channel of delivery: Wholesale stores such as Costco, Sam’s Club, or BJ’s.
